Course Outlines
- Business Skills Academy
- Management And Leadership Academy
- Project Management Academy
- Human Resources Academy
- Sales Academy
- The SEVEN MAIN STEPS TO SALES
- SUCCESSFUL NEGOTIATIONS
- PRESENTATION SKILLS
- TELEPHONE SELLING TECHNIQUES
- SALES MANAGEMENT
- RETAIL CHAIN MANAGEMENT and ANNUAL SALES NEGOTIATIONS
- ORGANISATIONS AND MERCHANDISE MANAGEMENT
- ORGANIZING AND CARRING OUT A PROMOTION
- EFFECTIVE DISTRIBUTION of FAST MOVING CONSUMER GOODS
- KEY ACCOUNT MANAGEMENT
- SUCCESSFUL PROFESSIONAL SALES SKILLS
- MANIPULATIONS AND COUNTER-MANIPULATIONS IN NEGOTIATIONS
- SUCCESSFUL CRISIS MANAGEMENT IN SALES
- SUCCESSFUL COMPLAINTS MANAGEMENT
- Outdoor Academy
- Financial Academy
Our Offer
Course Dates:
18/02/2012 - 19/02/2012
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prices from 390 390 lv. (excl. VAT)
Course Dates:
03/03/2012 - 04/03/2012
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prices from 390 390 lv. (excl. VAT)
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Contacts
Diteramb Consult - Training&Consulting
3, Asen Raztsvetniov str., Sofia, Bulgaria
Phone: +359 2 8601665, +359 2 8601577
E-mail: office@diterambconsult.com
Skype: Diteramb
ORGANIZING AND CARRING OUT A PROMOTION
The increasing importance of trade promotions as sales methods has to do with the consumer decision-making process. Sixty six percent of purchases decisions are made at the stores touch point. Consumers are aware that they are buying product profits rather than advertised product promotions. In order to achieve company goals, well-planned promotions can prompt first sale, can lead to repurchase and can attract additional clientele. Promotions introduce new products, sale non-liquidities, increase sales volume more rapidly than other sales methods and increase product sale frequencies. Promotions make products highly visible.
Date for the next training:
There is no date set for next event
Training benefits
Training programme:
2. Reasons for the growing importance of promotions
3. Promotions
- Sales promotions
- Customer oriented trade promotions
- Company or personnel orientated promotional activities
4. Setting promotional goals
- Towards the trade
- Towards the customer
- Towards own company staff
5. Promotion mechanisms
- In sales
- For end customers
- For representatives and distributors
6. Planning of the promotion - effectiveness formulae
7. Sales promotions
- Promotion goals
- Promotion mechanisms – distributors, chains, shops, end customers, company promotions
- Promotion terms and conditions
8. New promotion mechanisms
9. Expanded customer loyalty programs
10. Promotional sampling, food sampling and promotional demonstrations
- Promotional goals
- Time and place
- Diversity of offers
- Organizational scenarios
11. Sales promotion model
12. Discussion of additional training materials
Training suitable for:
- Sales persons- Managers and supervisors
- Merchandisers
- Promoters
- Buyers
Pending.
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