Course Outlines
- Business Skills Academy
- Management And Leadership Academy
- Project Management Academy
- Human Resources Academy
- Sales Academy
- The SEVEN MAIN STEPS TO SALES
- SUCCESSFUL NEGOTIATIONS
- PRESENTATION SKILLS
- TELEPHONE SELLING TECHNIQUES
- SALES MANAGEMENT
- RETAIL CHAIN MANAGEMENT and ANNUAL SALES NEGOTIATIONS
- ORGANISATIONS AND MERCHANDISE MANAGEMENT
- ORGANIZING AND CARRING OUT A PROMOTION
- EFFECTIVE DISTRIBUTION of FAST MOVING CONSUMER GOODS
- KEY ACCOUNT MANAGEMENT
- SUCCESSFUL PROFESSIONAL SALES SKILLS
- MANIPULATIONS AND COUNTER-MANIPULATIONS IN NEGOTIATIONS
- SUCCESSFUL CRISIS MANAGEMENT IN SALES
- SUCCESSFUL COMPLAINTS MANAGEMENT
- Outdoor Academy
- Financial Academy
Our Offer
Course Dates:
18/02/2012 - 19/02/2012
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prices from 390 390 lv. (excl. VAT)
Course Dates:
03/03/2012 - 04/03/2012
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prices from 390 390 lv. (excl. VAT)
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Contacts
Diteramb Consult - Training&Consulting
3, Asen Raztsvetniov str., Sofia, Bulgaria
Phone: +359 2 8601665, +359 2 8601577
E-mail: office@diterambconsult.com
Skype: Diteramb
ORGANISATIONS AND MERCHANDISE MANAGEMENT
This training discusses merchandise management, the merchandising cycle, and the merchandising elements. It focuses on the laws of visual perception and visual merchandising of products and consumer behaviour through applying perception theory, colour vision principles, and point-of-sales light. The modern consumer profiles are presented, the customer needs and wishes, levels of merchandising and current sales are discussed. The course recommends effective merchandising tips to attract customers and it clarifies the subjects of advertising and merchandising and merchandising information. The participants measure merchandising effectiveness, apply the merchandise mark and learn how to better organise merchandise at the point-of sale.
Date for the next training:
There is no date set for next event
Training benefits
Training programme:
2. Merchandising cycle
3. Merchandising elements
- Strong merchandising - product, price, place, promotion, personnel
- Merchandising measurement instruments
- Merchandising suppliers and point-of-sales
- Merchandising principles and practice
- Sales and merchandising
- Keys to merchandising success
4. Principals of visual merchandising products – background effects, eye appeal, dead zone, attention grabbing, and product group displays, ‘the 4 ± 2 law’
5. Visual perception of colours
6. Visual merchandising – point-of-sale lighting
- Ambient lighting
- Accent lighting
- Focused and diffused lighting
- Reproducing colourful focal points via lighting
- Specific accent lighting to feature specific products
7. Consumer profiles and customer behaviour
8. Customer need-driven merchandising
9. Merchandising levels
- Level 1 – Interior and exterior appearance through point-of-sales merchandising
• Façade design
• Window dressing
- Level 2 – Retail merchandising - planning and zones
• Grated merchandise planning
• Boutique
• Labyrinth
• Everyday use products
• Complimentary products
• Impulse items
• Product displays and priority places
- Level 3 – Product arrangement rules
• Product groups
• Producers and brands merchandising displays
• Vertical display and horizontal display
• Colour block display
• Pallet display
• Multiple products display
• Pile and stack product display
10. Advertising and merchandising information to attract customers
- Point-of-sales print materials and soundtracks
- Creative merchandising to attract customers
- Promotions
- Sampling and tasting
11. Measuring merchandising effectiveness – effective retail space indicators, calculating effectiveness, formulas and coefficients
12. Organising point-of-sale merchandising
- Merchandising standards and general provisions
- Standard compulsory components
- Meeting, maintaining and improving merchandising standards
- Common merchandising obligations
- Merchandising supervisors
13. Four-dimensional mark concept - functional dimension, social dimension, personal dimension, and spiritual dimension.
Training suitable for:
- Sales persons- Managers and supervisors
- Merchandisers
- Promoters
- Buyers
Pending.
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